The bag got smaller.
The price didn't.
Shrinkflation is the inflation they never talk about. Manufacturers quietly reduce package sizes while keeping prices the same or higher. The result: you pay more per ounce, per pod, per sheet — and the official inflation number doesn't capture it.
How shrinkflation works
When a bag of chips shrinks from 11oz to 9.25oz at the same price, you paid 19% more per ounce. The government's official inflation measure tracks the price of the bag, not the price per ounce. We track price per unit — the number that actually tells you whether you're getting the same value.